The only book to reimagine
how to start a Will.
Dana A. Blue
Estate Planning Attorney
Last Bucket List "aims to turn client dread into joy."
Financial planning around your own death isn't most people's idea of fun. A new illustrated humor book wants to help advisors change that for clients. Author and humorist Rich Lippman has partnered with illustrator Dennis Goris to create "Last Bucket List: Kickstart a Creative Estate Plan Worthy of Your Life," a lighthearted coffee-table read that Lippman hopes financial advisors, estate planning attorneys and consumers at large will consider gifting to a client or loved one who has been procrastinating on their end-of-life plans. For those who already have estate plans, the book also offers fresh ideas. Full article: tinyurl.com/2d24u5th
The gift you'll love clipping your business card to:
GARY MICHELS
Let's Talk Legacy
"Humorist Rich Lippman talks about making wills and estate planning—get this—FUN!"
DAVID EDEY
Executor Help
"Rich's take on adding creativity and meaning to estate planning is truly inspiring."
BENJAMIN DIAZ
Your Lot & Parcel
"Powerful stuff. A way to show love and compassion—and this is definitely one way to do that."
Business podcasters find the heart in Last Bucket List:
Julie Funk
Pilates instructor and Last Bucket List reader
How to turn foot-draggers
from Won't to Will.
The abc's of wills and trusts are made easy and fun—for quick comprehension—and smiles for everyone.
Clients are cued to think about splitting coveted family heirlooms now—to lower the heat from sibling friction later.
The mystery comes off unfamiliar legal terms—so clients know what you're talking about!
'D'-word willies are eased at the start, so no one's cringing inside each time you innocently say "When you die...."
Thought-provoking questions are raised for each of life's 12 most common "pickles"—but without answers. Fortunately, your readers know a good advisor!
Best chapter for business
Stephen Ross
Salesperson,
Last Bucket List reader
Meet the author
Rich Lippman is a why-to thinker in a how-to world.
For years, he knew he needed an estate plan. He bought a few how-to books. Skimmed a few how-to blogs. Yet kept dragging his feet—year after year.
Until it dawned on him: “I need a why-to.”
“I just wanted to hear it from a good friend over a cold beer. Someone who knows the ropes, speaks from the heart, and can get a laugh by riffing on revocable trusts.”
That good friend turned out to be a bestselling ghostwriter of how-to books.
Himself.
Rich then set out to write the estate-planning why-to that had never been written, so everyone can win:
The 60 percent of adults with no estate plan... the families with one foot-dragger standing in the way of financial security... the businesses who serve them... the advisors who work there.
The result is Last Bucket List, “a conversation starter for people to feel more comfortable,
"See Kona, you are in the will."
creative and inspired—so advisors can do what they do best.”
In addition to copywriting dozens of financial marketing campaigns, Rich published a variety of lighthearted why-to's about fearless flying for kids, impressive date-night cooking for singles, and even how to sweet-talk your way out of a speeding ticket.
Rich grew up near Shea Stadium, and now lives near Dodger Stadium with his wife, and two oversized, overfed, over-indulged dogs. You can reach him here.
Cindy Warden
Life Coach & Last Bucket List reader
This estate-planning attorney has an idea for every family:
Meet Dana Blue, Pennsylvania licensed attorney, and founder of Dana Blue Law
Funny on the outside.
Wise on the inside.
Perception
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$24.95 gift
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Fun funny to clients
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Simplifies concepts
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Lessens fear
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Entertains
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Inspires
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Stimulates rapport
Reality
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Low corporate pricing
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Fun funnel to you
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Simplifies explanations
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Boosts confidence
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Educates
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Welcomes
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Smoothes onboarding
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Last Bucket List is a 224-page, 8.5-inch square, fully illustrated paperback. It's not available as an e-book, audio book, and it's only available here.
You must be completely satisfied or return the book for a full refund.
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